How to Sell Your WNY Home at The Highest Possible Price

To sell your Western New York home for the highest possible price, you need to avoid common mistakes!  Small mistakes can cost you hundreds, even thousands of dollars.  Avoiding these mistakes is easy.  Just follow the simple guidelines in this report and you should be able to get the maximum return on your investment.

1.    Distress Selling:  At times, selling quickly is unavoidable.  That’s when knowing the right techniques to sell your home, without looking desperate and making yourself a target for low bidders, really pays off.  Know all there is to know about your market before listing and work hand-in-hand with the right real estate professional.  Ensure you are not settling for the first offer through the door.

2.    Best Home in the Neighborhood:  Your home is one of your most personal possessions.  Don’t be blind to flaws and needed cosmetic improvements.  This will cause overvaluing of the home, hurting its chances to be sold.  Listing with the right agent gives you a well-informed third eye that will help you price your home at a fair market price.

3.     Limited Home Viewing:  Buyers want to view a home on their own time schedule.  Unfortunately their time schedule does not always coincide with your time schedule.  Leave a lockbox or key with your agent so your home can be shown when you are not around.  You never know if the one who got away was your next home buyer.

4.    Restrain Emotional Decisions:  Don’t allow a few hundred dollars, which would mean very little to you in the long run, ruin a sale.  Take a look at the big picture and react rationally.  Use sound business judgment!

5.    Make Cosmetic Improvements:  Prospects make up their minds within the first few minutes.  First impressions can make all the difference in selling your home.  Spending $1,200 on new carpet might add another $4,000 to the price of your home.  Get an objective point of view from your real estate professional.  They can provide you with a list of items that will maximize the profitability of your home sale.

6.    Disclose Property Flaws: Property disclosure laws require sellers to list any flaws required by your state.  If you are unaware of flaws or worse, attempt to cover them up, you risk losing the sale and finding yourself in court.  Get professional assistance from your agent, who can introduce you to qualified inspectors and ensure the smooth sale of your home.

7.  For Sale By Owner:  Most homeowners who decide to sell their own home, do so because they believe they can save the commission paid to the real estate agent.  Everything has a price, and selling a home carries a high one.  The amount of time and effort required to sell a home often surprises the For Sale By Owner.  Furthermore, many costly mistakes can be avoided with the right guidance.

8.     Refusing to Trust Your Agent:  Would you tell a physician that you’ve decided to run your own tests and come to your own diagnosis?  By choosing the right Realtorâ, you can relax and trust their judgment.  The right agent is a valuable team member, who will protect your best interests and make your sale as profitable as possible.

9.     Know Your Market:  Most homes that do not sell in their first listing period are priced too high.  Consequently, most homes that sell quickly are priced too low and cheat the homeowner out of profits.  You need to understand your market and evaluate the value of your home based on fact, not gut instinct or conventional wisdom.  A professional agent will know and understand your market.

10.   Choosing a Realtor Based on Personal Relationships:  Home sellers often pick a friend or family member as their agent.  Choose an agent with a strong track record and aggressive marketing plan.  A top producer knows their market well and can generate many buyers.  Selling your home is one of the most important decisions you’ll ever make!  Base it on good, sound business sense and the rewards will add up.

Before you make one of your most important decisions (who to list your home with) shouldn’t you becomes as informed as possible?  By aligning yourself with a top agent you ensure that all the significant and seemingly insignificant, (but very important), details are handled professionally.  Your home sale should not be a grueling ordeal.  And the more informed you are, the better chance you have of making a good sound business decision.

My hope with this Post has been to educate you and help you avoid the pitfalls many home sellers go through.  I hope you found the ideas valuable and if there is ever any way I can be of service to you or anyone you care about, please contact my office.  Your initial consultation is always completely free of charge and you’re under no obligation of any kind.  We’ll sit down for 15-20 minutes... no high-pressure, just plain, honest talk about what it’s going to take to achieve your personal goals.  

How to Sell Your WNY Home at The Highest Possible Price

Are You Ready To Sale Your WNY Home With A Real Estate Agent?

What Your Western New York Agent Must Do To Maximize Your Profits!

Ready to place your home on the market?  Do you understand the process of selling your home - all the “little” details?  Before you list with a Western New York agent, educate yourself about all the possible things you could face.  Be as informed as possible, so you can make the absolute best business decision.  After all, the sale of your home is a business decision
Most of us are not tuned in to the trends and fluctuations of the real estate market.  Additionally, we are not aware of the steps necessary to maximize profits from the sale of our home.  Typically, you rely heavily on an agent to lead you down the most profitable path.  Well, when you consider your home is probably your largest financial asset, doesn’t it make sense to list with someone who will maximize your profits?  But how do you find that agent?

This post is designed to empower you with critical information necessary to evaluate a Western New York agent’s qualifications and help you identify the professional top producer.  The more involved you become, the better chance you have of choosing the right agent and consequently, the higher your profits will be!

Start by doing some research.  Who are the most active agents in your market?  Look at advertising to see how professional it is, ask friends and family, drive around the neighborhood looking for yard signs, and then compile a list of agents.

1.  The Phone Interview- Place a call to each of the agents on your list.  Document how quickly they returned your call; keep in mind, they will be returning calls to your prospective home buyers.  Do an initial ‘feel-out’ interview over the phone so when you meet, you will both be prepared.


    2.  Request a Complete Plan- From title to escrow, request a complete plan of all the services they will provide you when you list with them.


    3.  Evaluate Their Team- Top producers will have established relationships with lenders, title reps, inspectors, etc.  These professionals are there for your benefit.  If they are ill-prepared to handle all the steps of your transaction, look elsewhere!


4.  Detailed Report of your Property- Request a complete report about your property with ideas for improvements, cosmetic changes, structural repairs or anything that could add profit to your sale.  Remember, a small investment up front can often pay high dividends at the time of sale.


    5.  Alternative Report- Request a complete report of alternatives to the home sale.  What would current market leases generate?  Rentals?  Responsibilities attached with leasing?  Have your agent educate you about all your options.


6.    Insist on Pre-qualification- Don’t waste valuable time negotiating or showing your property to unqualified prospects.  Insist that your agent pre-qualify candidates to screen out all unwanted prospects.


7.    A Net Sheet- See in writing a complete net sheet, minus commissions and fees, showing your exact proceeds at the time of sale.


8.    A Marketing Plan- This is the heart of your agent’s overall strategy.  Require a step-by-step plan with innovative new ways to attract home buyers.  Your agent should have 24-hour advertising, lead accountability and tracking services.  These services exist and you should insist upon them!


9.    Telemarketing Efforts- Investigate the agent’s telemarketing team.  Do they just cold call?  Or do they have a strategy to create proactive leads and call on those prospects.


10.    Direct Mail- Investigate the agent’s capacity to send direct mail.  How often do prospects receive mail?  Is it professional?  Does the mail piece motivate prospects to pick up the phone and call?


11. Advertising- Is it well-written and professional?  How many ad venues do they utilize?  They should be advertising in at least three: a homes magazine, community or local newspaper, and yard signs.  Remember, the quality of the advertising will directly influence how well your home will be perceived.


12.     Negotiation Strategy- Have a written, well-conceived, negotiation strategy.  The old adage, “You don’t get what you deserve, you get what you negotiate,” rings very true in real estate.  Insist on a sound negotiation strategy before you entertain buyers.


13.     Closing Checklist- Be sure to get a written closing checklist.  You need to know in detail how you will conclude the sale of your home.  This should provide a step-by-step procedure that will be easy to understand and follow.

My hope with this POST has been to educate you and help you avoid the pitfalls many Western New York home sellers go through.  I hope you found the ideas valuable and if there is ever any way I can be of service to you or anyone you care about, please contact my office.  Your initial consultation is always completely free of charge and you’re under no obligation of any kind.  We’ll sit down for 15-20 minutes... no high-pressure, just plain, honest talk about what it’s going to take to achieve your personal goals.

             

Are You Ready To Sale Your WNY Home With A Real Estate Agent?

WNY Home Sellers Will You Ever Consider Rent To Own?

What’s the Process Involved in Rent-to-own Homes
Let say your house has been up for sale for months, and you can no longer afford to make mortgage payments on both your old and new houses. You're desperate to sell but don't want to lose money. Now may be time to consider making your old WNY home a rent-to-own property.
For many, the rent-to-own home may be the best option. Also called a lease-to-own house, the process works this way Renters pay a certain amount each month to live in the house, and at the end of a set period -- generally within three years -- they have the option to buy the house. Each month of rent they pay is income for the seller, while a portion of it goes toward a down payment on eventually buying the home.
WNY Renters also have to pay a down payment and then a rent premium. The down payment fee is a set amount that the renter pays the seller. If, at the end of the lease period, the renter buys the house, the down payment fee is part that goes towards the house payment. If the renter doesn't buy the house, the option fee becomes income for the seller. Rent premiums are an amount slightly above the typical rent, with a portion of that money going toward a down payment.
I know in some cases this can be a good solution for a lot of WNY sellers and buyers when you choose to do creative financing. In many cases Buyers come along, but they don't have enough money saved up for a down payment, or their credit isn't good enough. How will you ever sell your home when the two isn’t jiving together? This is when you and your real estate agent get creative and find that broken link to get the two parties to the closing table ( win,win)
This is a valuable alternative for buyers who otherwise wouldn't have the credit score or money saved to acquire their own home. And the sellers, eager to relieve themselves of the burden of the old home, earn this money whether or not the house sells once the leasing period expires. If, at the end of the contract the renter can't or chooses not to buy the house, the seller keeps all of the money.
Both sellers and renters need to be very clear about the contract they draw up before they agree to this arrangement. Renting to own has advantages and disadvantages for both parties. For sellers you have the opportunity to sale a house that’s been on the market for so long quicker and paying two mortgages will stop. For The WNY Buyers you have a chance to own a home when you may not have been able to because of your credit but more importantly you will have the chance to build your income and credit rating over time. And if you are a home buyer looking to buy your Buffalo NY home please feel free to contact me and I can show you how and if you are a WNY/Buffalo NY homeowner who had their home on the market once before and no longer do because of discouragement please give me a call maybe this isn’t the only solution for you and if it is I can guide you through it.

WNY Home Sellers Will You Ever Consider Rent To Own?

Home Inspectons ! Why

Property Inspection is not necessarily the Sellers Mandatory Repair List

Unfortunately, too many home purchases go down the drain when the buyer misconstrues the purpose of a professional home inspection report.
The purpose of an inspection is to determine the condition of a property at the time of purchase. The inspectors’ role is not to identify a complete repair list for the home, nor is it for the buyer to know what he/she buys it.
 Unless the transaction has a contingency that specifically says so, it is not the seller’s obligation to repair any problems discovered by the home inspector.
Typically, buyers request that various conditions be repaired before closing and the sellers will usually comply with some of these requests. With most defects, sellers make repairs as a matter of choice not by obligations; to foster goodwill to facilitate closing of the sale.
 Sellers can maintain legal right to refuse repair demands, except where requirements are set forth by state law, local ordinance, or the real estate purchase contract.
 Before the buyer makes any demands of the seller, he/she should try to evaluate the inspection report with a focus towards problems of greatest significance.
The parties to a transaction should look for conditions that compromise health and safety or involve active leakage. Most sellers will address problems affecting sensitive areas such as the roof, fireplace, gas-burning fixtures, or electrical wiring.

The Home Inspection Process Video

Home Inspectons ! Why

Buying a Foreclosed/ Distressed Home

Concentrate On Distressed-Property Sales

This land of ours is full of distressed Properties  –That is structures and land that were
•    Abandoned by the owners
•    Taken over for nonpayment of taxes
•    Discarded because of building- code violations
•    Left because of fear of new tenants
Distressed properties are problem properties. So unless you welcome solving problems while you earn Big Money stay away from distressed properties.
When you take over any distressed property you may have to:
•    Repair, rebuild, recondition
•    Repaint , reprove, re-roof
•    Drain, dredge, dry
•    Find new tenants,eject current tenants
•    Raise rents; lower rents
So you see, distressed properties not only have built –in problems. They also require a large amount of work on your part. Of course you can hire people to do this work for you. But when you first start you may not have the cash needed to hire the people you need. So keep in mind at all times that in the rule of distressed/ foreclosure properties.
1.    It will always cost you more than you think it will to make BIG MONEY from distressed properties.
2.    It will always take you longer to make money from distressed properties than you think it will.

With these rules in mind you’ll be able to face realistically the everyday problems that occur in the buying, selling, and running of distressed properties.

Buying a Foreclosed/ Distressed Home

The Real Estate Villon!

 What Is The Real Estate Villon?

Appraisals Continue To Be The Villon in the Real Estate Family' During Real Estate Transactions.
Appraisals are increasingly being blamed for preventing deals from making it to the closing table. Therefore making appraisals the Villon in the real estate family In a common scenario playing out across the country, sellers are accepting buyer offers to later have an appraisal come in at a dramatically lower amount, which threatens to derail the entire deal. Unless the seller comes down in price or the buyer puts down more money, the deal often fizzles.

"The appraisers have so much power to kill deals," I Personally experienced this cold hearted fact about appraisals. I have to say I can’t help but to swirm every time we get close to the closing table, finding myself worrying if the house is going to close or not.

In WNY Appraisers determine a property value by evaluating over the past six months sold transactions, current listings, and pending sales. But some critics argue that appraisers are giving too much weight to foreclosed properties in their comparable. While appraisers once rarely factored in short sales and foreclosures, appraisers would be negligent not to do so now. I understand that Appraiser are only doing their job and their not trying to play god in saying  what your property is worth there simply offering an opinion based on current data out there.

We as Real Estate pros are educating sellers more about the appraisal process realizing that sellers will need to consider the appraisal process more than they ever have and how it can threaten the sale.

For example, My client put an offer in on a house and the price was 109,900 but the appraisal came in at 101,000 this was a 9000 difference the seller and the buyer was not willing to save the deal so therefore the deal fell apart. As a Real Estate Professional its only natural for me to try to save the deal for my buyer but when no one is willing to work together there will be no deal.  In a related incident one of my other clients suffered the same fate when my buyer offered $117,000 for a WNY Home., which was then appraised at $112,000. That deal was able to survive, thanks to a buyer who had deep pockets and was willing to put up more money, but this was no normal buyer, it would have never gone through.
Now I will like to ask you should we expel the Villon syndrome from The Appraisers’ or is the Appraisers’ the Villon’s we call them. Please leave comment below

The Real Estate Villon!

Buffalo NY Market Conditions Month of January 2011

Market Conditions Summary for WNY/ Buffalo, New York Area
  Existing-Home Sales Resume Uptrend with Stable Prices

Existing-home sales got back on an upward path in November, resuming a growth trend since bottoming in July, according to the National Association of REALTORS®.

Existing-home sales, which are completed transactions that include single-family, townhomes, condominiums and co-ops, rose 5.6 percent to a seasonally adjusted annual rate of 4.68 million in November from 4.43 million in October, but are 27.9 percent below the cyclical peak of 6.49 million in November 2009, which was the initial deadline for the first-time buyer tax credit.

Lawrence Yun, NAR chief economist, is hopeful for 2011. "Continuing gains in home sales are encouraging, and the positive impact of steady job creation will more than trump some negative impact from a modest rise in mortgage interest rates, which remain historically favorable," he said.

Yun added that home buyers are responding to improved affordability conditions. "The relationship recently between mortgage interest rates, home prices and family income has been the most favorable on record for buying a home since we started measuring in 1970," he said. "Therefore, the market is recovering and we should trend up to a healthy, sustainable level in 2011."

The national median existing-home price for all housing types was $170,600 in November, up 0.4 percent from November 2009. Distressed homes have been a fairly stable market share, accounting for 33 percent of sales in November; they were 34 percent in October and 33 percent in November 2009.

Foreclosures, which accounted for two-thirds of the distressed sales share, sold at a median discount of 15 percent in November, while short sales were discounted 10 percent in comparison with traditional home sales.

Total housing inventory at the end of November fell 4.0 percent to 3.71 million existing homes available for sale, which represents a 9.5-month supply at the current sales pace, down from a 10.5-month supply in October.

NAR President Ron Phipps, broker-president of Phipps Realty in Warwick, R.I., said good buying opportunities will continue. "Traditionally there are far fewer buyers competing for properties at this time of the year, so serious buyers have a lot of opportunities during the winter months," he said. "Buyers will enjoy favorable affordability conditions into the new year, although mortgage rates are expected to gradually rise as 2011 progresses."

According to Freddie Mac, the national average commitment rate for a 30-year, conventional, fixed-rate mortgage rose to 4.30 percent in November from a record low 4.23 percent in October; the rate was 4.88 percent in November 2009.

"In the short term, mortgage interest rates should hover just above recent record lows, while home prices have generally stabilized following declines from 2007 through 2009," Yun said. "Although mortgage interest rates have ticked up in recent weeks, overall conditions remain extremely favorable for buyers who can obtain credit."

A parallel NAR practitioner survey shows first-time buyers purchased 32 percent of homes in November, the same as in October, but are below a 51 percent share in November 2009 from the surge to beat the initial deadline for the first-time buyer tax credit.

Investors accounted for 19 percent of transactions in November, also unchanged from October, but are up from 12 percent in November 2009; the balance of sales were to repeat buyers. All-cash sales were at 31 percent in November, up from 29 percent in October and 19 percent a year ago. "The elevated level of all-cash transactions continues to reflect tight credit market conditions," Yun said.

Single-family home sales rose 6.7 percent to a seasonally adjusted annual rate of 4.15 million in November from 3.89 million in October, but are 27.3 percent below a surge to a 5.71 million cyclical peak in November 2009. The median existing single-family home price was $171,300 in November, which is 1.2 percent above a year ago.

Existing condominium and co-op sales declined 1.9 percent to a seasonally adjusted annual rate of 530,000 in November from 540,000 in October, and are 32.2 percent below the 782,000-unit tax credit rush one year ago. The median existing condo price5 was $165,300 in November, down 5.5 percent from November 2009. "At the current stage of the housing cycle, condos are offering better deals for bargain hunters," Yun said.

Regionally, existing-home sales in the Northeast rose 2.7 percent to an annual pace of 770,000 in November but are 33.0 percent below the cyclical peak in November 2009. The median price in the Northeast was $242,500, which is 9.2 percent higher than a year ago.

Existing-home sales in the Midwest increased 6.4 percent in November to a level of 1.00 million but are 35.1 percent below the year-ago surge. The median price in the Midwest was $138,900, down 1.1 percent from November 2009.

In the South, existing-home sales rose 2.9 percent to an annual pace of 1.76 million in November but are 26.1 percent below the tax credit surge in November 2009. The median price in the South was $148,000, down 2.6 percent from a year ago.

Existing-home sales in the West jumped 11.7 percent to an annual level of 1.15 million in November but are 19.0 percent below the sales peak in November 2009. The median price in the West was $212,500, up 0.4 percent from a year ago.

The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.
This Article was provided by Realty Times 
Check Out Buffalo NY Latest Estimated Home Prices/ Home Values.  For more Accurate Home Value Check Out Home Value For  A Professional Home Evaluation

South Park Median List Price

South Park Home Values - Interactive chart

Buffalo NY Market Conditions Month of January 2011

WNY Real Estate Buyers

WNY Real Estate Buyers

Buying your First WNY Home - Tips for Newly weds

Buying your First WNY Home - Tips for Newly weds

For a newlywed couple just married a landmark moment is buying a new home. Buying a home is a perfect way to start married life together. Achieving this dream of purchasing a home as a couple is a great achievement. It's incredible buying your first home in WNY/Buffalo New York Area for newlyweds as they begin to renovate it to make it their own!
 Purchasing a home is one of the best and biggest investments newlyweds can make. It provides them with the ability to establish and build credit together and to secure a financial future by building equity in a home. As newly married couples, buying a first home in WNY the combined incomes of both spouses offer the capabilities to create savings that enhance the ultimate goal to buy a home.

Start the process of buying a home by discussing finances. It's best to begin this process of talking about finances regularly. This is a challenge for couples and is regularly known as the leading cause in divorce. Keep this in mind, buying a first home in Buffalo NY WNY area. you both have already discussed the wedding expenses, so making the transition to discussing finances for purchasing your own home, should be a smooth one.  When discussing finances, consider discussing certain steps to purchase a home, points include paying down debt and improving credit scores, buying a first home in WNY surrounding areas. Start focusing on the investment goal of owning a home by discussing your financial priorities with each other, then seeks the help of an experienced loan officer who can get you on the right track toward home buying.

Also, when discussing finances for buying a home, it's important to understand what goals are important to both you and your partner. Elect either partner who has strong skills in budgeting to map out where you'd like to be in a year, five years and even ten years. Then review your plan regularly, possibly with a financial planner, buying a first home in Our WNY area and updating it as necessary. Start thinking about how much you can spend on a home. Most importantly though, make sure that the budget is realistic to live by and allows for you and your partner to save for a rainy day. When preparing to buy a home, it's always best to be prepared to make some sort of down payment, which may vary depending on the home you buy and the type of financing for which you qualify.
Then you have to consider saving. This takes perseverance and discipline, especially when you're trying to pay for a wedding, and purchasing a home. One of the first places to look for possible savings is the little things you buy every day. For example, giving up your daily $2 coffee can save you and your spouse $2,000 a year!  Also, things like CDs, video games, eating out, and going out to movies can add up. Try to budget how frequently you purchase these things and how often you go out.
In addition to budgeting, credit score is vital in this country, which helps to determine the interest rate on your mortgage. Lenders determine how capable you are of repaying a loan based on your credit history. A credit score of at least 700 is an indication of good credit, buying a first home in WNY/Buffalo which will allow you to secure a competitive interest rate.

If you need to improve your credit score, consider these tips:
•    If you have little or no credit, look for ways to improve your score such as opening a secured credit card with your bank.
•    If you have "too much" credit, work on eliminating your credit card debt. Newlyweds can't afford to fall deeper into debt than they already are.

So in conclusion, buying a first home in WNY/Buffalo New York Area with your spouse is both exciting and possible with a little perseverance and a lot of saving!


Watch for new blog post coming - Engaged?  Want To Buy a WNY Home Together?

Buying your First WNY Home - Tips for Newly weds

Choosing A WNY Real Estate Agent To Sell Your Home! HOW?

Choosing a listing agent is the most important aspect in selling your home. Few people realize though that choosing one is a two step process, and it can be confusing, if you’re not prepared in choosing the best realtor for your situation, and knowing what questions to ask once you have decided upon a listing agent.

When starting your search for a WNY  listing agent to sell your home there are a few important considerations and questions that you will need to investigate. First, consider that you need a realtor that realizes that every seller has a unique situation not only financially, but in many other ways too, such as deadlines for selling, or even times for showing your house to buyers.

You will want to find a listing agent that not only you can work with, but also one that has your best interests at heart, and not just their commission. It’s a working relationship, but it’s one in which they are employed by you to sell your home hassle free and for the best price.

Begin your home listing agent search by investigating all of the different realtors in your area. A handy telephone book with agents listing and asking friends and neighbors about any realtors that they may have had experience with are two places to begin.

Remember though that one persons experience doesn’t mean that you will have the same exact negative or positive one.  After writing down a list of agents take some time to dig a little further by grabbing a local paper with home listings, and look for particulars. Note how the agents list their available homes.

Check to see if you’re impressed by the quality of not only pictures, but how well the information is presented about the homes. Be wary of any listing that has grammatical errors, or leaves out vital information such as correct contact numbers.

Also, look for the realtor’s websites, and take note of how well their information is displayed, but also see if the site is easy to navigate to find the necessary information about the homes listed. There can be nothing worse than a listing that is extremely hard to find.

Potential buyers will click away if your homes’ listing is buried beneath tons of frustrating non essential information. Note too the different forms or types of advertising that each realtor has, such as print, magazine, and internet. The broader informational services your realtor uses the better chances your home will sell according to your schedule and price. Make sure your agent is selling beyond the for sale sign.

After researching your potential realtors, and deciding on which ones you might like to work with, make an appointment to delve further into their services. Again, write down pointed questions, and their answers to them. Key questions that most home sellers like to know will have a big affect on their wallets, and if their home sells or not. Make sure answers are effectually given to your satisfaction. Here are 5 important questions that you will need to ask.

•    What are the listing agent’s commissions, and if your house is sold by another agent what are the fees for both?

•    What is the agents experience, and how much property have they sold in the last year?

•    Will your house be placed on an MLS (Multiple Listing Service), or multiple MLS systems?

•    What is the contractual agreement for the length of time you must list with the realtor to sell your home?

•    What is the listing agent’s policy for open houses, and will you receive timely feed back to correct problems?

Finally, when making a decision on an agent to represent you and your home remember to be thorough. If there are any questions that you feel during your interview with a listing agent that suddenly occur to you as important don’t be hesitant to ask.

Any confident and qualified agent will be more than happy to openly discuss in a non hurried manner any questions that you might have. Selling your home is an intensely personal one with serious financial matters at stake.

You deserve the detailed and caring attention of a professional. Working with any realtor should be as stress free as possible, and your home should be presented in its best light, so buyers will come knocking at your door.
I'm Mark Key and Remember Every Home Needs A Key


Mark Key
RealtyUSA.com
716-603-8649
www.EveryHomeNeedsAKey.com

Choosing A WNY Real Estate Agent To Sell Your Home! HOW?

WNY Real Estate-Marketing Beyond The For Sale Sign

If one of your goals for 2011 is to sell your WNY Home, then you will want to read this before selling Whether this is your first time putting your home on the market or you’re re-listing it to attract new buyers,you will need to know how to sell beyond the Foe Sale Sign.
Are you a FSBO Selling your home yourself? then you should really read this. First and foremost you will want to get real about the facts. You need to know the real state of real estate. To sell your home in 2011, you need to know the truth about the real estate market and where your home stands. You will need to get the real scoop on pricing your home to sell, as you don’t want it to sit on the market because it is overpriced. In addition, make sure this move makes sense for you. Determine what your goals are with selling this home, why do you want to or need to sell and how important it is to you. Establish expectations up front so you know what you are aiming to meet.

Of all the things homeowners control when selling their home? The condition of the property is one of the most important.

A crucial part of marketing any product is the presentation of the product. Corporations and retail businesses understand this concept and pay millions of dollars each year to advertising and marketing consultants to get the best advice possible.

The same is true for real property. In order to compete effectively with other sellers, home owners must present their homes to the marketplace in an attractive, desirable condition. When you bought your home, you probably comparison shopped. Well, buyers are still doing that today. According to the National Association of Realtors, the average purchaser looks at 10 to 20 properties prior to purchasing a home. Regardless of how many properties are on the market, available buyers will always seek the best priced property that is in the best condition.

Think Like a Buyer!

You are not just selling a house. You are selling shelter, lifestyle, and dreams. People always want the best for themselves, and your home should represent the buyer’s answer to this goal. Put yourself in the buyer’s shoes! Remember, they arrive at your front door wanting to find the right home. Don’t make them search somewhere else for it. If you have done your homework, every room in your home will create a desire for the buyer to stay.

Do Everything Before Putting Your Home on the Market!

Complete all of your repairs, improvements, and enhancements prior to your first showing. Remember, your best showings come early in the listing period. Be ready!

Now that we have the condition of the house covered how are we going to get the buyers to the door beyond the real estate sign?
What is your real estate agent doing to get your home sold beyond the for sale sign?In today’s real estate market, it takes aggressive, innovative marketing to sell your home. What kind of Marketing systems do your agent have in place? I'll tell you It’s so difficult when you trust an agent who doesn’t get the job done! Because they don't have the right systems in place.
There are ton of new technology to help your agent attract more buyers to your home and I'm not talking about Virtual tours either.
What about social media? Do your WNY Realtor know how to use these to help sell your home? Lets face it the world is moving on and as real estate agents we have to move as well for we don't want to be left behind.There are key points to remember with finding an agent that suites your time and money. The real estate agent should be a full time agent. There are so many that are just part time hobbyists. Wouldn’t you rather have an agent marketing your home on a full time basis?

Only select a part time agent if you are not in a hurry to sell your home If you have an uncertainty about anything they mention to you or do not know what something means, inquire about it. Be sure that your home is just as important as the million dollar home. Be sure that the red carpet extends to your home also.

Now that the basics are covered, you can formulate a plan of attack. You and your agent will cover the list price, list date, open house dates as well as pre-work needing to be done. You both can decide a strategy if your home should sit on the market for X number of days or what type of concessions you’ll begin to make I would also recommend getting a gist of your agent’s marketing plan and how you can help spread the word.

My Name is Mark Key and with me all my clients gets the red carpet treatment and remember
Every Home Needs A Key

www.EveryHomeNeedsAKey.com

Mark Key
3830 Union RD Cheektowaga NY 14225
716-603-8649
mkey@realtyusa.com

WNY Real Estate-Marketing Beyond The For Sale Sign