Tuesday, January 25, 2011

WNY Real Estate-Marketing Beyond The For Sale Sign


If one of your goals for 2011 is to sell your WNY Home, then you will want to read this before selling Whether this is your first time putting your home on the market or you’re re-listing it to attract new buyers,you will need to know how to sell beyond the Foe Sale Sign.
Are you a FSBO Selling your home yourself? then you should really read this. First and foremost you will want to get real about the facts. You need to know the real state of real estate. To sell your home in 2011, you need to know the truth about the real estate market and where your home stands. You will need to get the real scoop on pricing your home to sell, as you don’t want it to sit on the market because it is overpriced. In addition, make sure this move makes sense for you. Determine what your goals are with selling this home, why do you want to or need to sell and how important it is to you. Establish expectations up front so you know what you are aiming to meet.

Of all the things homeowners control when selling their home? The condition of the property is one of the most important.

A crucial part of marketing any product is the presentation of the product. Corporations and retail businesses understand this concept and pay millions of dollars each year to advertising and marketing consultants to get the best advice possible.

The same is true for real property. In order to compete effectively with other sellers, home owners must present their homes to the marketplace in an attractive, desirable condition. When you bought your home, you probably comparison shopped. Well, buyers are still doing that today. According to the National Association of Realtors, the average purchaser looks at 10 to 20 properties prior to purchasing a home. Regardless of how many properties are on the market, available buyers will always seek the best priced property that is in the best condition.

Think Like a Buyer!

You are not just selling a house. You are selling shelter, lifestyle, and dreams. People always want the best for themselves, and your home should represent the buyer’s answer to this goal. Put yourself in the buyer’s shoes! Remember, they arrive at your front door wanting to find the right home. Don’t make them search somewhere else for it. If you have done your homework, every room in your home will create a desire for the buyer to stay.

Do Everything Before Putting Your Home on the Market!

Complete all of your repairs, improvements, and enhancements prior to your first showing. Remember, your best showings come early in the listing period. Be ready!

Now that we have the condition of the house covered how are we going to get the buyers to the door beyond the real estate sign?
What is your real estate agent doing to get your home sold beyond the for sale sign?In today’s real estate market, it takes aggressive, innovative marketing to sell your home. What kind of Marketing systems do your agent have in place? I'll tell you It’s so difficult when you trust an agent who doesn’t get the job done! Because they don't have the right systems in place.
There are ton of new technology to help your agent attract more buyers to your home and I'm not talking about Virtual tours either.
What about social media? Do your WNY Realtor know how to use these to help sell your home? Lets face it the world is moving on and as real estate agents we have to move as well for we don't want to be left behind.There are key points to remember with finding an agent that suites your time and money. The real estate agent should be a full time agent. There are so many that are just part time hobbyists. Wouldn’t you rather have an agent marketing your home on a full time basis?

Only select a part time agent if you are not in a hurry to sell your home If you have an uncertainty about anything they mention to you or do not know what something means, inquire about it. Be sure that your home is just as important as the million dollar home. Be sure that the red carpet extends to your home also.

Now that the basics are covered, you can formulate a plan of attack. You and your agent will cover the list price, list date, open house dates as well as pre-work needing to be done. You both can decide a strategy if your home should sit on the market for X number of days or what type of concessions you’ll begin to make I would also recommend getting a gist of your agent’s marketing plan and how you can help spread the word.

My Name is Mark Key and with me all my clients gets the red carpet treatment and remember
Every Home Needs A Key

Mark Key
3830 Union RD Cheektowaga NY 14225
716-603-8649
mkey@realtyusa.com
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